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Best Buy Black Friday deals are here: Huge discounts on TVs, laptops, headphones and more

The full Black Friday sale is on, with more deals hitting later in the week.

Black Friday deals have arrived at Best Buy just in time to get a start on your holiday shopping. To be clear, the presales and Black Friday preambles are over: This is the real deal, when you can pick up some great discounts on laptops, fitness trackers, TVs, wireless earbuds and more right now. Even so, more price cuts will arrive over the weekend — scroll towards the bottom of the list below to see them.

Best Buy has already announced a few more of its upcoming deals and there are some big deals to look forward to. Looks like we’ll be seeing discounted iPads and big savings on the MacBook Air. Stay tuned, we’ll update as soon as these deals go live.

Popular brands available at the Best Buy Black Friday sale include Fitbit, Jabra, HP, TCL, Samsung, Vizio, Sony, Beats, iRobot and more. For many of these deals, you’ll need to be a member of the My Best Buy rewards program, but it’s free to join at the basic level. Just make sure you’re logged in when you make your purchase.

We’ve curated some of our favorite Black Friday sale deals below, along with a handful that are coming later in the week. Prices listed were accurate at time of publication, but watch for fluctuations in pricing and inventory.

With this 55-inch 4K TV, TCL packs a lot into a very modestly priced package. Freshly updated for 2020, it includes a 4K LCD panel with HDR, the same best-in-class Roku TV, and increases the number of HDMI ports from three to four, including one HDMI ARC input.

TCL is best known for its Roku TVs, and we like the Roku smart TV system better than the Android TV version in this television, but for this price you can just buy a Roku Streaming Stick Plus, attach it to this TV and still come out ahead. Aside from its smarts we expect this 4-Series TV to perform “good enough,” just like the Roku equivalent.

This model was discounted to $200 in a previous early Black Friday sale, so it may get there again — but even at $230 it’s worth a look.

In recent years, the 6- and 8-Series TCL Roku TVs have taken our “best screen quality value” crowns. But they can be hard to find this time of year, and the TCL 6 runs upwards of $1,400 at 75 inches. For less than half of that price, this Vizio 70-incher is a good deal. Read our Vizio M-Series Quantum review.

Sony’s newest noise-canceling headphone — and arguably the top noise-canceling headphone out there — recently went on sale for $300 as part of Amazon’s Prime Day. It’s now available for $278, its lowest price yet. Read our review of the Sony WH-1000XM4.

Jabra’s Elite Active 75t is the more rugged version of the Elite 75t, which is also on sale (at $140 or $40 off). Both models are among the best true wireless earbuds out there and now can be upgraded with active noise canceling via a software upgrade (new models that shipped to stores recently may already be equipped with the upgrade).

The Elite Active 75t looks nearly identical to the Elite 75t, but upon closer inspection, you’ll notice the finish on the case and earbuds is different. Instead of the hard, smooth finish of the Elite Active 75t, the Active 75t has a soft-to-the-touch finish with a touch of grip to it. Or, as Jabra puts it, it’s “built with a durable coating for dust and sweat resistance and features an increased IP water-resistance rating from IP56 (of the Elite Active 75t) to IP57, making them waterproof.” Read our review of the Jabra Elite Active 75t.

The 13-inch Spectre x360 is one of CNET Reviews’ favorite two-in-one convertibles for its premium styling, light weight and long battery life. And this isn’t a case of a retailer using a deep discount to move out an older product. This 13.3-inch two-in-one is discounted by a hefty $250 and features Intel’s latest silicon with a 11th-gen Intel Core i7 CPU. Getting a 512GB SSD instead of 256GB of storage is also a boon as this price. Read our HP Spectre x360 review.

Sarah Tew/CNETThis is the lowest price ever for Roku’s highly rated Streaming Stick Plus 4K. The Stick offers hundreds of apps, the excellent Roku interface and a robust, voice-controlling remote. We call it “the best streaming stick for the money” and at $30, it’s a true bargain. Read our Roku Streaming Stick Plus 4K review.

César Salza/CNETIf you’re looking for a souped-up activity tracker at a nice price, the Fitbit Charge is on sale for $100, or $50 off. That’s the lowest price we’ve seen for it. We awarded it an Editors’ Choice. Read our Fitbit Charge 4 review.

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